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Bass Pro Shops named to list of "America’s Most Reputable Companies"

Bass Pro Shops, a leading national retailer of outdoor gear and apparel, has been named one of “America’s Most Reputable Companies” by Forbes magazine in recognition of the public’s trust in the organization.

The significant achievement is based on a national study compiled by The Reputation Institute – a well-established reputation management consultancy based in Boston – that measured 800 leading companies by gauging the perceptions of nearly 43,000 respondents familiar with them. Bass Pro Shops ranked 19th on the list of 100 nationally distinquished companies, ranking above such other iconic national brands as Disney, Home Depot, Marriott, Harley Davidson, FedEx, and others. The recognition is noteworthy in that it is based solely on direct feedback from consumers. Firms were not invited to apply for the award, signifiying strong affinity for the brand among customers and the public.

With a passion for the outdoors and a feel for the products and shopping experiences desired by outdoor enthusiasts, Johnny Morris’ Bass Pro Shops helped transform the outdoor retail industry. Johnny and Bass Pro Shops have also made giving back to conservation its hallmark, inspiring everyone to enjoy, love and conserve the great outdoors. The company works on behalf of conservation by supporting the efforts of nonprofit conservation organizations that share a desire to tackle key conservation initiatives such as wildlife habitat improvements, conservation and outdoor skills education, improving the quality of lakes, rivers and springs, and conservation advocacy.

“There are no shortcuts to earning a customer’s trust. Reputation is earned with genuinely friendly service and by offering quality products and experiences at an exceptional value each and every time,” said Bass Pro Shops founder/CEO and noted conservationist Johnny Morris. “This recognition is a tribute to all of our remarkable and passionate team members who work hard every day to make sure every customer experience is a positive one.”

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About Bass Pro Shops®
Bass Pro Shops is a leading destination retailer offering outdoor gear and apparel in an immersive setting. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today more than 100 retail and marine centers host 120 million people annually. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is known as a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”



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