PRADCO Fishing was founded in 1960 as part of Plastics Research and Development Corporation, a custom injection molder. Since that time, PRADCO Fishing has grown to be the world leader in fishing lure manufacturing. Brands include Rebel®, Bomber®, Heddon®, Cotton Cordell®, Arbogast®, Silver Thread®, YUM®, Booyah®, Excalibur® and many more.

PRADCO Fishing utilizes an aggressive marketing strategy to ensure products stay highly visible to consumers. PRADCO Fishing advertises to reach consumers on the national level and utilizes extensive public relations campaigns to create editorial coverage for all of its brands. PRADCO Fishing’s Web site, www.lurenet.com, allows consumers to order direct and gives anglers a one-stop source for many types of fishing information.

PRADCO Fishing products can be found at leading mass merchants, department stores, catalog houses and neighborhood tackle and hunting stores. To meet the needs of anglers in other parts of the world, PRADCO Fishing products are sold by both export agents and direct distributors in more than fifty countries.

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