Bass Pro Shops earns national recognition for customer service

SPRINGFIELD, Mo. – Bass Pro Shops, a leading national retailer of outdoor gear and apparel, has been named a top retailer in customer satisfaction by ForeSee, the pioneering leader in Voice of Customer solutions, for its excellence in mobile, web, and in-store customer experience.

ForeSee determined the top retailers in customer experience through more than 40,000 anonymous surveys collected through the holiday shopping season. The findings place Bass Pro Shops at the top of the sporting goods category with the highest customer satisfaction score. Bass Pro Shops also placed second overall in customer satisfaction across mobile, web, and in-store customer experience. Compared with all retailers, only Apple ranked higher.

"Bass Pro Shops has grown to be a leader in retail thanks to our dedicated and resourceful team of associates who strive each day to deliver the highest level of customer satisfaction," Bass Pro Shops Founder/CEO Johnny Morris said. "We are honored to receive this distinction as our team members work every day to take care of our customers in our stores, through our catalog and online."

The findings were published in The ForeSee Experience Index (FXI), the industry's definitive annual study on the retail customer experience. ForeSee measured the retail customer experiences with the largest brands in the United States and the United Kingdom from the perspective of the holiday shopper. This study focused on retailers' three most important customer channels: web, mobile and store.

Eric Feinberg, ForeSee's vice president of marketing and author of the study said "It is nice to see Bass Pro's diligent efforts to focus on the customer experience pay off. Bass Pro excelled in all three channels that we measured which very few retailers can claim."

About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 98 stores and Tracker Marine Centers across America and Canada that are visited by more than 120 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company's Tracker Marine Group® (, a leading brand of fishing boats for more than 37 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops resort Big Cedar Lodge® (, voted by Travel + Leisure as one of the top 50 Best Hotels for Families in the U.S. For more information, visit To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at

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