Mercury announces departure from FLW sponsorship

Mercury Marine has announced it will end its sponsorship of the FLW tournament angling association at the conclusion of 2016. However, Mercury will continue to provide service to Mercury-sponsored anglers on the Walmart FLW Tour, the Costa FLW Series and the Bass Fishing League.

Mercury, a major sponsor of multiple angling associations, has sponsored the FLW since 2011.

"The FLW has been a great partner and we very much appreciate the valuable opportunities they provided Mercury Marine," said Michelle Dauchy, chief marketing officer at Mercury. "But, like all companies, we are continually looking for opportunities to strengthen awareness and consideration of the Mercury brand.

"We have enjoyed working with FLW and its team and we wish them the best in the future. They work hard to deliver fantastic events for their anglers, fans and sponsors."

About Mercury Marine

Headquartered in Fond du Lac, Wis., Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury's industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land 'N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at

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