Mahindra USA Announces Revolutionary Mahindra Max™

New Tractor Line to offer “Max Performance, Versatility and Value”

HOUSTON (January 23, 2012) – Houston-based Mahindra USA, Inc., the number one selling tractor in the world based on volume, announced today a new line of tractors that will redefine the sub-compact tractor market, the Mahindra Max™ series, which is comprised of the Mahindra Max 22, the Mahindra Max 25 and the Mahindra Max 28 XL. The line, which is offered with Mahindra’s best-in-class 5-year powertrain warranty, will be available at local Mahindra dealers in early February 2012.

max“Our customers and dealers told us that today’s subcompacts do not meet all of their needs and fall short in performance and capabilities and overall value”, says Mani Iyer, President, Mahindra USA. “Our new Mahindra Max series is a not only revolutionary and value packed, it is the first real tractor in the subcompact tractor category.”

“With the Mahindra Max 22 and 25 models, we are setting the new standard in the subcompact market and raising the bar in terms of performance, versatility and ease-of-use,” said Cleo Franklin, Mahindra USA’s Vice President, Marketing and Strategic Planning. “Unlike the lawn and garden tractors that currently make up the subcompact category, the Mahindra Max 22 and 25 are real tractors with true tractor performance and capabilities. In addition, we are creating an entirely new category - the mid-compact - with the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. The Mahindra Max 28 XL can do everything a compact tractor can do, and is the only tractor of its size, power, dimensions and capability in the market.”

The Mahindra Max series feature a full-length tractor frame that will allow users to install a backhoe at any time. In addition, a wide range of attachments and implements are also available for maximum versatility, including a drive-over mowing deck, snow blower, blade, broom, and the highest capacity loader on the market.

The Mahindra Max series is poised to deliver maximum performance, maneuverability and value with features that have never existed before in this category, including:

To learn more about this exciting new series, please visit MahindraMax.com before the product is officially launched on February 1, 2012.

Mahindra became the #1 selling tractor in the world in 2010 by providing consumers with value-packed, high-quality tractors. Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.



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