Bass Pro Shops and Cabela's donating 55,000 rods and reels in nationwide effort to get kids outside this summer

Gone Fishing movement kicks off with National Donation Day at Bass Pro Shops in Memphis, Tennessee

Bass Pro Shops founder Johnny Morris is challenging families to put down their digital devices and get outside to discover the joys of fishing. To kick off Gone Fishing, the nationwide movement that gets kids and families connected to nature each summer, Bass Pro Shops and Cabela's are donating more than 55,000 rods and reels to nonprofit organizations that help kids from all backgrounds connect to the great outdoors.

Media are invited to Bass Pro Shops at the Pyramid in Memphis, Tennessee, on Thursday, June 6, for a special joint ceremony featuring Memphis Kids in Nature, Orange Mound Community Center and Youth Villages -- local nonprofits that helps get kids outside -- receiving a donation of rods and reels from the Pyramid and Sportsman's Warehouse locations in Memphis.

During the family-friendly Gone Fishing events taking place over the next two weekends (June 8-9 and 15-16), kids of all ages are invited to catch their first fish with free catch-and-release ponds, take home a "First Fish" certificate and beginner's guides, and participate in free seminars, free crafts and free photo downloads.

The effort is part of the company's mission to inspire future generations to enjoy, love and conserve the great outdoors. Since the program's inception, Bass Pro Shops and Cabela's have donated 400,000 items to youth-focused nonprofit organizations across North America.

Thursday, June 6, 2019, 10:00 a.m.

David Hagel, General Manager at the Pyramid
Michael Alvarado, General Manager at Sportsman's Warehouse
Kate Friedman, Memphis Kids in Nature
Sarah Burford, Orange Mound Community Center
Amanda Mullen, Youth Villages

Bass Pro Shops, 1 Bass Pro Drive Memphis, TN 38105

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