Welcome to Rugged Shark Shoes -- Aggressive Footwear for Serious Anglers.

The Rugged Shark® footwear brand began life as a single boat shoe designed to bring boat shoe style footwear into the 21st Century.

While technology was changing the face of all manner of consumer products, the common boat shoe-type shoe styling was stagnant. The boat shoes available to boaters and fishermen were thin-soled "boat shoe"-styles that were hard on the wearer’s feet, only modestly effective on wet surfaces, and lacked a true focus on comfort. Rugged Shark focused on taking performance boat shoes to a new level of boat shoe comfort and boat shoe technology -- adding technical details to the fishing and boat shoe category, and in the process changing the typical boat shoe of yesterday into the performance boat shoes for which Rugged Shark is known.

Along the way Rugged Shark went from being a boat shoe to becoming an outdoor footwear brand. Fishermen and boaters who tried our Atlantic™ performance fishing shoes and Marlin™ fishing shoes literally fell in love with Rugged Shark shoe performance and especially the comfort. Finally boat shoes that made their feet feel good — whether dockside or fishing all day long!

The Great White Waterproof Boot is an industry favorite pull on rubber boot, a GUARANTEED waterproof boot for fishing captains and professionals, as well as recreational fisherman who need a comfortable, rubber boot. Slip on Rugged Shark boots, and you'll feel the difference. Guaranteed waterproof for a FULL YEAR, Rugged Shark waterproof boots come in a White slip on boot and a navy slip on boot version.

Today, Rugged Shark leads the industry combining cutting edge boat shoe design features (such as our AQUAIRE™ shoe technology) with the latest technology advances in component materials for a growing stable of boat shoes and outdoor footwear designed to meet a wide variety of specialty uses - on both water and land. Whether you're looking for optimal comfort in a boat shoe, professional performance features such as in the Bill Dance shoe line (as seen on TV in Bill Dance Outdoors), or simply a high-quality rubber slip on boot, guaranteed waterproof... Rugged Shark has the shoe style for you.

Whether you fish, boat or just enjoy hiking the outdoors and like comfortable, casual shoes, walk a mile in our boat shoes and you just might never take them off!

// visit www.ruggedshark.com //