Bill Dance Outdoors

Customers rank Bass Pro Shops and Cabela’s among the very best for customer experience

Ranking is based on analysis of 4.7 million reviews across 30,000 locations

Customers rank Bass Pro Shops and Cabela’s among the very best in America for in-store customer experience according a new national customer survey.

As part of the 2018 Retail Reputation Report, Reputation.com artificial intelligence, machine learning and sentiment analysis to text from 4.7 million online consumer reviews posted on Google and Facebook. The reviews detailed in-store shopping experiences at nearly 30,000 locations owned by 88 retail chains.

Bass Pro Shops ranked among the highest in overall customer experience alongside The Disney Store and Costco, outranking other respected retail brands including Neiman Marcus, IKEA, L.L. Bean, Ace Hardware, and many others. Bass Pro Shops and Cabela’s also lead the sporting goods category outright.

“We strive to offer our customers genuinely friendly service, quality products and exceptional value every day in a shopping environment unlike any other,” said destination retail pioneer and Bass Pro Shops founder Johnny Morris. “We are honored to receive this distinction from our customers, which is a reflection of our remarkable team members and their efforts every day.”

Bass Pro Shops locations are more than just stores — they are true destination experiences that draw more than 200 million visitors annually. Each location is heavily customized to reflect the character of the region. In addition to giant aquariums teeming with live fish and extensive wildlife mounts and dioramas, many locations feature specialty restaurants and ocean-themed bowling alleys. Boat centers and a wide selection of hunting, fishing, camping, apparel, gifts and more.

Bass Pro Shops and Cabela’s has consistently received significant recognition as a leading retailer. Earlier this year The National Retail Federation named Bass Pro Shops as the number two “hottest retailer in America.” In 2017, Forbes named Bass Pro Shops as one of “America’s Most Reputable Companies” in recognition of the public’s trust in the organization.

Bass Pro Shops was founded in 1972 when Morris, an avid young angler, began selling tackle on eight square feet of shelf space in his father’s liquor store in Springfield, Missouri. Today, Bass Pro Shops and Cabela’s welcome more than 200 million visitors annually to its 200 retail and marine center locations across North America and is a national leader in protecting wildlife habitat and connecting new audiences to the outdoors.

About Bass Pro Shops
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”


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