Brunswick Corporation Brands Receive Seven Neptune Awards Recognizing Marine Marketing ExcellenceThe Marine Marketers of America (MMA) today announced the winners of the 2021 Neptune Awards for Marine Marketing Excellence, including seven award winners across Brunswick Corporation's (NYSE:BC) brands. "Brunswick's product and marketing teams have been on the forefront of reaching the next generation of boaters through reinvented brand experiences," said Lauren Beckstedt, Chief Marketing Officer, Brunswick Corporation. "Receiving Neptune Awards across a wide variety of categories is a testament to the diversity of our talent and deep expertise of our marketing teams." Brunswick's award winners included: Mercury Marine – Best Event Marketing: Mercury's V12 OEM Launch Event – The most successful product launch in Mercury Marine's history resulted in 2.8MM social media reach; 1.5MM video plays; 13.3MM digital advertising impressions; and 400K website sessions within the first seven days post-launch. The V12 also won a prestigious Consumer Electronics Show (CES 2022) Innovation Award. Boston Whaler – Online Advertising: Audience-specific digital advertising campaign The full list of winners and their creative work is available here: https://www.marinemarketersofamerica.org/neptunes-2021. Headquartered in Mettawa, Ill., Brunswick Corporation's leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Advanced Systems Group, which includes industry-leading brands such as Simrad, Lowrance, C-MAP, B&G, MotorGuide, Attwood, Mastervolt, RELiON, Blue Sea Systems, CZone, and ASG Connect system integrators; Land 'N' Sea, BLA, Payne's Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club, Boateka, and Boat Class. For more information, visit brunswick.com. |
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